When you're looking to bring initial leads to your website, the easiest solution is to simply invest in them. Today, with the growing interest in , there are more ways than ever to advertise your website via the internet, and more people online who will happily help promote you for a reasonable fee.
There are several methods to when your website needs a push. Here are three of the most effective methods for using your website's promotional budget wisely.
is a strategy used by many of the top internet companies including Expedia and Zazzle to bring in traffic and purchases. The strategy is performance based, meaning you don't unless you actually receive it. The affiliate places a link to your site on their site, and the number of clicks are tracked. The affiliate receives payment per click rather than for simply posting the link to begin with. Using software, you can create specialized links to your website that track the number of clicks they receive, and you can even track to avoid “click-fraud”, where the person getting paid clicks several times in an attempt to fool you.
is quickly becoming the go-to solution for many businesses. It allows them greater control over where their advertisements are placed, and often users who already appreciate your product or service will be the ones to promote you.
2. Paid Bloggers
With the explosion of the blogosphere and writing online, there are bloggers that focus on a variety of topics willing to in exchange for a fee or service. may be the most expensive way to receive views, as you are not only paying the blogger for linking to your website, but also writing an interesting article to attract their readers to you. However, this method also has the advantage of word of mouth, as blog readers are more likely to trust a website when the blog discusses it in detail.
3. Standard Advertising
The oldest method to is to buy advertising space through a company such as Google AdWords. However, this tried and true method does have its faults, mainly that you not only pay for actual clicks but also every time a user so much as views the advertisement. While buying standard advertising online is the simplest way to gain exposure, it is also the least likely to garner reliable leads. Plus, with the growing popularity of ad blockers, and the increased level of advertising users are exposed to who do not have an ad blocker, many users online have either removed advertising or have learned how to tune it out. At the best, many see this form of advertising as a nuisance.